Insights from Pukra Exports, Your Home Textile Manufacturing Partner in India
When sourcing home textiles from India, especially for wholesale or retail chains, buyers often ask the same three questions:
- What’s the MOQ?
- How long will it take to ship?
- What’s the price per unit?
At Pukra Exports, we believe these aren’t just numbers—they’re strategic levers that affect your margins, your inventory, and your ability to scale. Here’s what you need to know before placing your next order.
MOQ (Minimum Order Quantity): Why It Matters
MOQ isn’t just a number we throw around. It’s based on real production economics. For B2B buyers, understanding MOQ helps you:
- Plan inventory with precision
- A low MOQ may sound attractive, but it can drive up per-unit costs. Higher MOQs enable more efficient use of materials, dyes, and labor.
- Unlock better pricing tiers
- At Pukra, MOQ varies by product type—printed bedsheets, jacquard cushion covers, or terry towels all require different setups. If you’re testing a new product, we offer flexible MOQs for pilot runs.
Pro tip: If you’re close to the MOQ break, ask about tiered pricing. Sometimes just increasing the quantity slightly can yield big savings.
Lead Times: What’s Realistic?
We get it—time is money. Lead time is a make-or-break factor, especially for seasonal collections or retail launches.
- Standard lead time: 30–60 days depending on the product and order size.
- Yarn-dyed and custom-woven items take longer due to loom scheduling and dyeing processes.
- Off-the-shelf or ready programs can ship much faster.
But here’s what most buyers miss: Sampling and approvals can add 2–3 weeks. Build that into your timeline, especially for first-time orders.
At Pukra, we work with realistic, transparent timelines. If delays happen, you’ll know why and when. No surprises.
Pricing: More Than Just a Number
In textiles, price depends on raw materials (cotton vs polycotton vs linen), order volume, and customizations (printing, embroidery, special packaging).
What affects your price?
- Order quantity – Higher volume = better rates
- Fabric type & GSM – Thicker or premium fabrics cost more
- Printing/processing – Reactive printing or digital prints come with different costs
- Finishing touches – Labels, trims, packaging—all add up
At Pukra, we price competitively while maintaining high quality. We’re not the cheapest, but we’re the most reliable for long-term B2B partnerships.
Final Word: Clarity = Confidence
MOQ, lead times, and pricing aren’t just procurement metrics. They’re tools you can use to make smart buying decisions. If you’re clear on your priorities—cost, speed, or customization—we’ll help you align those with a realistic production plan.
Want to talk numbers or get a sample pack?
Reach out to our sales team at info@pukraexports.com.
Let’s build something great—on time, on budget, and on brand.